Re: General Discussions
Reply #1234 –
Completely agree, David. When I saw their rebranding efforts my first gut response (sorry Wingman MAV
) was that it was half-@rsed and the reasons were perhaps a lack of interest, or lack of funds or a company overall problem. Or maybe a combination of these and more. Personally, once they realized the offensiveness of the Coon Cheese name, I saw it as an opportunity to rebrand in a strong manner that may have actually boosted their sales... ambitious, perhaps, but when you're in the news and getting lots of free publicity that does present the opportunity to turn a problem into a gem of an opportunity. I had a similar situation when rebranding a radio station that had a very ordinary reputation, and the rebranding was a success because we went the whole hog.