Re: Sport, sponsors, activism and politics
Reply #115 –
I think you'll find that plenty of people watch Aussie Netball. Although anecdotal, Mrs Baggers (who played netball) and her mates gather around the teev to watch games. And if you do a tour around local sporting grounds on the w/e you'll see that netball is very well supported and popular, with plenty of local businesses putting up their signage. When a popular sport is in trouble financially, you don't look at the sport... you look at the administration.
I suspect Victoria sponsors this sport for very similar reasons to why Gina sponsored the sport. Branding. Brand awareness and promotion. To be seen as favourable by association.