Re: Sport, sponsors, activism and politics
Reply #132 –
The point is that Victoria will get a return on the $3M per year that it has invested in Netball Australia over the next five years. The deal involves at least one international Test match played in Melbourne each year, the Diamonds holding their high performance training camps in Victoria and the 2023 Super Netball Grand Final will be in Victoria. The netball audience is a very different demographic to that attracted to other major events, and that is a very important marketing tool.
Will the netball investment have the same return as the hundreds of millions invested in Formula 1 since 1996? Of course not. Is it a worthwhile investment? Absolutely!