Re: Sport, sponsors, activism and politics
Reply #132 –
Its not my only measuring stick, its just one more.
You said relatively the returns are massive in your previous post, and there isnt a snowflakes chance in hell that the international audience pays attention to Melbourne for Netball like it does for the F1 or the Aus Open.
Anyway, I called out someone else for a similar assertion, posted some evidence saying actually, even data from 10 years ago shows its more lucractive, and am arguing the same point. You can agree to disagree with me and move on if you wish.
The point is that Victoria will get a return on the $3M per year that it has invested in Netball Australia over the next five years. The deal involves at least one international Test match played in Melbourne each year, the Diamonds holding their high performance training camps in Victoria and the 2023 Super Netball Grand Final will be in Victoria. The netball audience is a very different demographic to that attracted to other major events, and that is a very important marketing tool.
Will the netball investment have the same return as the hundreds of millions invested in Formula 1 since 1996? Of course not. Is it a worthwhile investment? Absolutely!